An experienced sales professional knows what works and what falls short. Career marketing professionals often rely on polls, industry analysis and charts when designing a strategy. What this approach lacks is the real-life experience that only sales experience can offer. When experienced sales professionals are employed as sales marketing specialists , they bring the crucial missing piece that can make or break a marketing plan. This eliminates the delay in getting feedback from the sales force and can greatly assist in creating the original marketing plan as well as reducing the need for revisions.
One common challenge faced by many employers is retaining and attracting quality employees. By offering career advancement opportunities, employers are better positioned to both attract and retain quality employees. While the typical career path for sales professionals follows the rep-manager-director path, blending marketing in with sales creates multiple advancement paths.
Not only will blending sales and marketing provide a "value-add" to employees, but the employer also benefits through the cross-training of mid- and senior-level executives.
Sales and marketing skills are like muscles: If not used, they will shrink, become weaker and, eventually atrophy to the point of being useless. Despite what some believe, sales is not like riding a bike.
Just because you were effective in a sales position 10 years ago does not mean that you will be effective after an extended period of time out of the sales field. The same holds true for those in marketing. Skills need to be used consistently and constantly improved. Things change drastically in the business world and your skills need to change right along with these changes.
If you stay out of sales or marketing for any length of time, you will be passed by your competition. Having multiple career paths does create the potential for sales or marketing skills to wane unless your position is one that places consistent demands of both your marketing and sales skills. Employers should be aware of this potential, and design job positions that reflect the college system of "major-minor.
A typical college degree in business management includes elements of sales and marketing that employers want in candidates interested in a combo position. This means that these roles often allow you to work either from home or in a remote location.
The best remote sales and marketing jobs include:. Primary duties: Graphic designers use computer software applications to design visually appealing images to promote a company's brand. They create visual content like logos, graphics and images to be featured on print and digital advertisements like websites, brochures, magazines and social media outlets. Other responsibilities include identifying the company or client needs and goals, using color schemes and fonts to create attractive designs and applying edits to designs according to the client or marketing manager's feedback.
Primary duties: Marketing consultants use their many years of marketing experience to advise clients on strategies to implement according to their marketing needs and goals. Additional responsibilities include conducting research on target audiences, producing marketing materials for clients, analyzing campaign metrics and presenting results to clients. Related: Learn About Being a Consultant. Primary duties: Editors work on a content team overseeing, proofreading and editing the print and digital content copywriters create.
Other responsibilities include researching to fact-check certain statements made in the content, approving certain content pieces to publish and reaching content editing quotas. Primary duties: Marketing copywriters draft engaging and original content for their clients. Their main duties include researching various content topics, following client style guides to ensure they use proper tone and formatting, adhering to strict deadlines and applying changes to their pieces as instructed by editors.
Related: Learn About Being a Copywriter. Primary duties: Outside sales representatives work outside of the typical office environment by traveling to client locations for sales meetings. Their main responsibilities are establishing strong, lasting relationships with clients, selling company products or services to clients, keeping records of all customer accounts and negotiating reasonable prices with clients when closing on sales.
Find jobs. Company reviews. Find salaries. Upload your resume. Sign in. Finding a Job. What are sales and marketing jobs? Entry level sales and marketing jobs. Sales associate. Marketing coordinator. Marketing assistant. Web content specialist. Junior sales consultant. Midlevel sales and marketing jobs. Social media manager. Account manager. Marketing manager. Content strategist. Sales manager. Aspiring marketers can distinguish themselves among competitors by earning professional certifications or licensure and completing continuing education.
While not required, these credentials and experiences can help marketers advance their careers. Students may pursue the PCM program in digital marketing pro, marketing management, content marketing, or sales management tracks.
IAB offers certifications in digital media sales, digital media buying and planning, and digital ad operations. Unique among credentialing programs in the marketing industry, IAB offers group training to marketing employees of large corporations and organizations.
Google offers certification for candidates who demonstrate advanced proficiency in Google Analytics. Students must pass the Google Analytics IQ assessment to earn individual certification. Twitter offers Flight School training to help users master advertising on its platform. Students must complete multiple series of recommended coursework on topics like digital and social, creative, strategy and planning, and video and linear TV.
Among its career resources for business owners, Facebook Blueprint offers various certification exams for users to display their marketing proficiency. Students can pursue Facebook-specific certifications in areas such as digital marketing, marketing science, creative strategy, media planning, and advertising API development.
Marketers at all levels can differentiate themselves through continuing education. Nationally renowned programs at schools like the New York Institute of Finance and Boston University offer free open courseware online. Marketing continuing education courses may cover topics like social media marketing, customer-centric marketing, and marketing analytics. Additionally, job seekers can stand out by pursuing specialized work experience, such as an internship or fellowship program, to advance their careers.
Careers in marketing require candidates to consistently sharpen their skills and expertise. Professionals can keep their skills and knowledge updated by joining professional organizations, completing open courseware, and seeking professional networking opportunities. Joining a professional organization can provide students with the networking opportunities they need to succeed in marketing. Additionally, membership in a professional organization offers perks like access to industry texts, annual conventions, and job openings.
While most entry-level jobs in marketing require a bachelor's degree, associate degree-holders can pursue related roles, such as administrative or sales positions. Graduates of master's or doctoral programs qualify for senior-level marketing careers.
Many students gain experience in advertising, sales, or public relations before transitioning to careers as marketing managers or specialists. Some marketers begin their careers in general marketing positions, eventually transitioning to specialized fields, like digital or SEO marketing. Others may go back to school to pursue a graduate degree on the path toward an executive marketing career, such as CEO or VP, or a postsecondary teaching position.
Marketers may work for agencies, companies, or themselves. Urban areas with high concentrations of cutting-edge industries typically offer higher salaries and more opportunities for marketers than rural settings or places with low population densities. Marketing salaries vary by factors like education, experience, and industry. This industry includes employers traditionally associated with advertising, public relations, and marketing, such as media buyers, advertising distributors, and direct-mail and outdoor advertising companies.
These managers often oversee general organizational planning, budgeting, and marketing policies and objectives. The software publishing industry employs marketing managers to promote and distribute software, including operating systems, games, and applications. This industry employs marketing professionals under the umbrella of management, scientific, and technical consulting services. This industry requires marketing professionals to oversee sales, promotion, and advertising initiatives specific to aerospace products and parts manufacturing.
Source: BLS. Marketing professionals can experience fluctuations in job growth based on their location. California employs the most marketing professionals 98, , followed by New York 68, and Florida 40, Scott Beckman is the digital marketing director for Devetry, a custom software development company in Denver. He holds a master's degree in marketing from the University of Colorado at Denver and has experience with SEO, advertising, and marketing automation as an avid growth hacker and lead generation specialist.
I got my undergraduate degree in international studies with minors in political science and economics; so clearly, marketing was not on my radar. However, my first job out of college was doing sales and marketing for an international language education company, which is where I discovered that digital marketing was perfect for someone like me who was both analytical and creative.
Since delving directly into marketing, I have found that it remains interesting because there is always more to learn. I have worked in SEO, SEM, digital advertising, web design, landing page optimization, email marketing, marketing automation, social media, and content. And that is not even a full list of all the various digital marketing channels where you could find yourself. I was certified in some various Google products, like Google Analytics and Google Ads, at some point, but those have probably lapsed.
In my experience, certifications have not been particularly important when looking for a job in marketing; they tend to present themselves as opportunities to dig deeper into the technology you are already using once you are in a role.
Because my undergrad was not in marketing, I thought a master's degree would provide me with a lot more theoretical understanding to go along with the practical applications I was learning on the job.
I also thought that it would help my resume shine when applying to director or CMO-level roles. The former is definitely true. My master's program provided a lot of foundational theories of marketing that are applicable across any channel or industry.
The latter is also probably true, though it is hard to say just how much the master's degree on my resume weighed into the latest hiring decision that earned me my current director-level role. It can be tough because I spend so much of my time either in the weeds working on campaigns or strategizing for the future.
I used to sign up for a bunch of industry newsletters but found that I was always deleting them without reading them.
I think I usually hear about new trends or tactics from colleagues -- once you have built up a network of like-minded professionals, those kinds of conversations come up often. We did, and you will not believe the results. It is hard to be original here because so many content marketers are putting out so much great content for other marketers that most things have already been said. I will just say that I think one thing that has helped me throughout my career is an ability to bounce back from failure.
A lot of your marketing campaigns will not produce the results you hope they will, but rather than let it affect you personally or spend all your time trying to squeeze blood from that stone, it is really important to be able to chalk it up as a learning experience and move on.
Becoming a member of a professional organization benefits marketing professionals at all levels of education and experience. Organizations like those listed below can provide networking opportunities and industry access to conferences, speaking engagements, and virtual events. Additionally, some organizations offer open courseware and industry publications.
American Marketing Association : As the premier professional organization in the marketing industry, AMA hosts over 30, members. Members enjoy access to the association's continuing education events, an annual conference, job leads, and a resource library.
Sales and Marketing Executives International : By bringing together two branches of industry that depend heavily on one another, this organization allows sales and marketing professionals to share ideas and best practices.
Members can take advantage of numerous networking opportunities, along with educational lectures and webinars. Direct Marketing Association : Another powerhouse organization in the industry, the DMA supports marketers who operate direct, data-driven campaign efforts. Members receive support on gathering specific customer metrics and properly synthesizing data into actionable campaigns.
Business Marketing Association : Business-to-business B2B marketing requires a slightly different focus than marketing directly to consumers. BMA offers B2B specialists resources for networking, best practices, awards competitions, and education. Members can also access a job board and industry survey data. Topics include market structure science and market mechanics.
Taught by Barbara Bickhart, senior associate dean and associate professor of marketing at Boston University, the course imparts a strategic and practical approach to social media marketing. Marketing Innovative Products and Services - UMD : Offered through the broader University System of Maryland, this course leads to a professional certificate for an additional cost in innovation and entrepreneurship.
Topics include growth strategies, customer discovery, and product development and design. Dillard Professor of Marketing. As part of the MicroMasters program, students can receive a professional certificate for an additional cost in business analytics. Customer-Centric Marketing to Entrepreneurs - Babson : This course explores some of the most common methods of identifying and targeting customers through various marketing channels.
For an additional fee, students can earn a certificate in customer-centric marketing. Adweek : First published in , Adweek now engages more than 6 million advertising professionals across the United States.
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