A fitting domain name is a rare and valuable asset. As mentioned, a parked domain can serve as a secondary domain for another primary domain. This parked domain points to the same IP address as the primary domain, and serves the same website as the primary domain. This tactic directs those who misremember or mistyped the primary domain to the correct website. Lastly, reserving aliases protects against cybersquatting. This may damage brand credibility, as cybersquatters can do whatever they want with this domain until your buy it back.
Purchasing several related domains at once and connecting them to your site reduces the chances of this happening to you. Since domains are a highly sought-after commodity, many individuals and organizations make money by purchasing domains for a low price, then selling them off in the future for a profit. In the meantime, the domain stays parked. This prevents other websites from taking the domain until your ownership period runs out. If you want to park a domain, either to save it for later or to utilize it as an alias, the process is similar to securing a normal domain.
First, check whether your desired domain is available to be purchased. The simplest way to do this is by entering the domain in your browser bar. The ICANN lookup tool will tell you if a domain is owned, who owns it, and other potentially useful information if you want to acquire the domain from someone else. If your perfect name is taken, try variants on the name and the domain extension try. If not, head to your domain registrar of choice and purchase the domain.
A domain alias is an alternative domain name that serves the same content as a primary domain name — for example, getproduct. If a user were to enter both of these domains into their browser, they would see the same web page under both URLs.
You can set your domain aliases in your server control panel, the most popular one being cPanel. To create a domain alias in cPanel:. In the main window under Domains , select Aliases. Image Source. For each alias, you can set a redirect or delete the alias. Otherwise, your website will not load under this alias.
To cover the cost of holding a parked domain, you might consider using a domain parking service. Offered by many domain registrars, this free service is an easy way to monetize your parked domain — the registrar sets up a page for your domain and places display ads on this page. You and the registrar then split any earnings from these ads.
Those who find out about your company before your site goes live may see this page instead of the professional website they expect. A parked domain is any domain name that is not linked to any unique website or web service. Parked domains may not be linked to any page, or they could serve as an alias for another, primary domain. That makes things a lot easier. You can then click the link to purchase it directly from the partners.
If you have a preferred domain registrar, this might make the process more complicated than it needs to be. But why do people park their domains? In this section, we do a deep dive into the most common reasons behind domain parking. Many domains are parked not because a business is waiting to use it, but because an investor thinks someone else might want it someday. And owning the right domain name can pay off big time. The company who bought it ended up going bankrupt, which just goes to show that a good domain name might not be worth as much as some people think.
Some smaller investors also use marketplaces like Flippa to make a few hundred dollars per sale. While there are thousands of domain names for sale at any given time, only a handful of domain names end up selling for more than a few bucks.
One of the most common reasons for reserving a domain name is for a potential brand or company name. Many business people understand this, which is why they take action and register domain names before even starting a business or creating a product. For example, in the Dropbox case we mentioned above, the man who owned dropbox. As a business owner, the last thing you want is for someone to type in yourcompany.
To stop unscrupulous people from even having the opportunity in the first place, most startups and new companies register the most popular TLD variants for their company. For companies based outside the US, or are serving users in different languages and markets, you should also register your national domain name extensions. In the UK, this would be. Instead of not working directly on your live website, you can instead develop locally or work on a staging environment while showing a WordPress maintenance mode or coming soon message on the live site.
You can even get interested people to sign up to be notified once the site goes live. Need a hosting solution that gives you a competitive edge? Check out our plans. The simplest way to park a domain is to just register it using a domain registrar like Google Domains.
You have to buy the domain. To keep it parked, you need to keep paying for it every year. You should be able to confidently answer yes to that question before you start registering domain names.
If not, you can find yourself registering new domains every time you come up with a better option. But how do you do that? Some domain registrars let you do this. GoDaddy, for example, has a built-in marketplace called GoDaddy auctions. You can list your domain name for a limited time option with a minimum bid, and optionally, a maximum instant buyout. An auction works best when there are multiple interested parties driving the price up over time.
You can also use your parked domain to sell itself with a third-party service like domainholder. A redirected domain sends the visitor to another domain or URL when they visit the site. This is a great way to manage your domain names if you're not ready to build your site just yet and don't want to park your domain name either.
What I do is take one of my unlimited web hosting accounts , which lets me add as many domain names to the account as I like, and I add each domain to this account when I purchase them.
Then I create a very simple index. So, you can see that domain name parking is a very simple concept and it is also something you can do very easily yourself too.
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