You get the idea. Back in the beginning, all the way back, early web crawlers were simply advanced library card catalog systems.
They needed a way to get users the information they were looking for. Websites could update the file tabs with their priority keywords, and that would help Google organize the site into the right place in their index. Enter keyword density, which provided a measurable, objective way for Google to understand what each page in its index was about. Soon, SEO webmasters realized they could game the system by cramming as many keywords as they could into a piece of content.
This inevitably lead to garbled content that felt forced and unnatural. Keyword stuffing worked so well that it also poured into off-page SEO, producing backlinks brimming with exact match anchor text. The Panda update penalized sites with thin content and an unusually high keyword density. It also targeted sites that were blatantly engaged in manipulative tactics like cloaked text.
They just created more advanced systems for spotting unnatural manipulation of the metric. Then, they began to balance out their on-site factors with an off-site look at trust signals. This eventually led to the Google we know and love today.
TF-IDF is a more advanced way that some information retrieval systems measure keyword density. Then, it offsets that number with an inverse document frequency number. This de-prioritizes commonly used words and increases the relative weight of the unique keywords. The resulting formula has become a standard in data mining, user modeling and information retrieval. And that last one includes, yes, search engines. However, we do know that TF-IDF is a safe bet for simpler vertical search engines to determine relevance.
So, it should be pretty obvious that keyword stuffing will negatively affect your search engine rankings. But is keyword density important at all anymore? Keyword density is like a compass.
Google your intended keyword or use a tool like Clearscope. Synonyms are not included in the key phrase density score which lessens your chances of getting your article marked as spam. Ensure the adequate use of focused key phrases throughout the article. This way google algorithms are not able to suspect that you have stuffed the article with keywords. Adding focused keywords into the article more often can also help in ranking in case the density is low. Our SEO Toronto team suggest that you should also stick to the topic and make your content as relevant as possible.
This makes it easier to use keywords naturally. If the density is too high, replace the keyword with synonyms till the desired density is achieved. Skip to main content. Keyword Density. What Is Keyword Density. How to find keyword density. How are "high keyword density" and "low keyword density" rankings determined? Do key word densities vary between industries? We're Excited To Meet You. Rank by focus is an experienced and passionate team of professionals that live and breathe web design and search engine optimization SEO.
All our services are offered in-house and are integrated to exceed your business requirements. Several Tips on How to Reach an Optimal Keyword Density To reach an optimal keyword density, we stuff them in, which may result in keyword cannibalization between different articles.
It then lowers the rank of overspent articles through search robots. You can always develop several articles for different questions and place them on different pages. The text should appear natural which means it should be attractive and productive for the users.
Book a virtual consultation. A great SEO agency can go a long way toward the growth and success of your business. As the competition for a phrase increases, the KD target becomes more critical.
Ironically, the density also plays a smaller and smaller part in ranking as the competition for a phrase increases. I do this primarily to get them thinking about how to use keywords on a page. I find having a set target is a good motivator and really helps a Webmaster or site owner to understand the importance of targeting a page to a specific phrase or set of words. The hunt for the perfect KD is slowing down as more people realize natural language seems to fare just as well if not better in the search engine results.
If you understand the fundamentals of targeting a page for a phrase, there is no reason to worry about KD. Just write good copy. Surrounding content and the amount of times in which your keyword phrase appears says a lot about the page and what it means.
In fact, it should be obvious that its one of the most important indicators. Using simple techniques such as bolding your phase or placing it within H2 tags will stress the importance of this phrase when your page is being crawled.
Be sure not to over-do-it however. A number of the patent filings were applied for by Overture around the time of their acquisition by Yahoo, but focus upon paid search, referring to KD as something that non paid search may be using. Google Scholar reveals instances of the phrase KD and none of the documents listed appear to come from anyone working at a major search engine, though a paper from a Lycos researcher suggests the use of KD.
So, I try to worry less about keywords and more about content. I still think about KD. I come up with the keyword s I want to focus on in my post and then write. I do so then. Instead I concentrated on keyword placement on the page using a rule of thumb stating that 3 instances of a keyword in the page copy is the minimum plus one for each additional words you write makes sense. At the end of I could test this as a client of mine was unable to grant me access to his site for internal reasons and I had to start with off site optimization first.
He did not rank at all for the keywords I did link building for as long as the pages I linked did not contain the keywords. So it is obvious that you still have to tell Google on the page what it is actually about. So you might want to check out which terms or words are the most used on your page.
Google does an increasingly good job at identifying synonyms, acronyms and different spellings as one and the same term. So try to sound natural above all as otherwise the engine will find you but your visitors will bounce. Yahoo does not like high KD at all. I can only base by answer on my personal experience and my clients experience.
Is it a myth — no. If you want to rank for a keyword it obviously needs to be visible on the page, this should be a common understanding. Not just in the body copy but tagged appropriately and in the page title, description etc. If you follow simple SEO guidelines and do good keyword research you should be fine. I believe that, overall, there are a lot of other factors that weight in just as much—if not more—than KD. If you feel that you need to measure it, I would take a look at the current search results pages: measure the KD of the top pages that are ranking well and get an average.
It, as we know it, has two fundamental flaws:. The vector space model is one approach that has been explained as a way to measure the term weights. The size of the vectors to make such computations at query time is simply too big. PageRank computation uses matrices of massive size, but PageRank is query-independent and it is pre-computed before any query is performed.
Remember that when search engines compute the weights they are trying to determine the relevance of each page; but when we see the page ranking we already know that. So, we only need to determine why the search engine deemed that page important for that particular phrase.
I love that term. Write sh te in exactly 2. That is the basis for KD. Obviously, every document has a specific KD for any given keyword. The best any SEO can do?
Test, make a hypothesis, test again. Even with multiple reiterations, the test would still only provide anecdotal evidence KD matters. Plus, there no way to isolate KD or any element from all the variables of a test, as well as the dynamic natural search landscape.
The effectiveness of optimizing metadata elements always stimulates great debates. What is unique about KD? That is one reason why the KD theory is so often ridiculed. Rand was 90 days into developing a tool to measure on-page term weight. Michael Gray has even debunked that concept with anecdotal evidence, showing how insanely high KD can rank high.
Do you think I am ancient enough to remember that mouldy question of early 90s? Well, believe me I am not! But I have something to say, but only if you ask. Yes, the concept is easy to grasp and even the dumbest of the dumb will see that you are doing some work on their site.
Yes, it might possibly push the page in question 10 positions up in SERPs from page to page Your customer will even see the result this way. Ugly, dirty, but it works. Great concept.
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