Did you know that million people are actively using Instagram platform on a daily basis? Instead, its capability to generate leads with the highest engagement rates on posted content makes it worth the shot. Engagement rate is a key consideration when it comes to selecting influencers for your campaigns. With the growth and popularity of Instagram, there has been a rise in unscrupulous practices too. Some companies offer followers in exchange for a price. However, paid followers are seldom genuine and are mostly a combination of fake accounts and bots.
So, when you select influencers for a campaign, check out their engagement rates more than their follower counts. The higher the engagement rate, the higher the likelihood of an influencer being genuine and authentic.
You can search for relevant influencers in your niche and check their engagement rates, reach, etc. You can also track and measure your campaigns effectively and make any adjustments in real-time.
No matter what kind of business you run, boosting conversions must be a top priority for you because social media can bring you tons of referral traffic and leads. According to a study by Shopify, the conversion rate of eCommerce businesses from Instagram is 1.
Clickable links only appear in bio, shoppable feeds, and stories. This makes Instagram less spammy for customers and avoids unnecessary click costs for marketers. Undoubtedly, Instagram proves to be a clear winner when it comes to boosting conversions and generating sales. Now that you know the real benefits of using Instagram, how do you ensure that you stay ahead of your competitors? Well, you can easily boost your brand by connecting your Instagram account to SocialPilot, automating the process of uploading, scheduling, and publishing on Instagram.
Pump in more content for better lead generation. Using an Instagram automation tool like SocialPilot will save tons of time and effort, giving you the ultimate control of your Instagram account. Start your free trial and play the game right! Instagram is a must-have marketing channel for marketers because of its reach capability. Instagram offers various features to promote diversified content types in the form of reels, IGTV, stories, carousel posts, and more. Instagram is a great marketing tool as marketers can use it to promote their products and services worldwide.
They can create relevant content for the same and boost reach organically and with ad campaigns. Yes, Instagram is apt for small businesses to create a buzz about their branding. They can post multiple times on the platform to captivate the attention of potential customers. They can use features like product tags and shoppable feeds so their customers can shop directly from their feed. The best time to post on Instagram is different for different niches. However, the popular times to post on Instagram are 6 am-9 am, 12 pm-2 pm, and 5 pm-7 pm.
SocialPilot is one of the best Instagram marketing tools for scheduling multiple posts on several Instagram accounts seamlessly. Access in-depth analysis for your campaigns, collaborate with your teammates, create White-label reports and share them with your clients.
Switch Language. For Agencies. Gain Clients. Differentiate your agency with emergent, ROI-driving marketing technology. Increase Retainers. Expand service offerings by replicating powerful marketing funnels across clients. Reduce Client Churn. Automatically qualify and nurture leads and hand-off to sales and support. Grow your audience and reach. Leverage messaging automation to give followers instant gratification in DMs, comments and story mentions.
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If your brand is not on Instagram, it should be. Instagram is beautifully simplistic and the most personal of the mobile platforms. Regardless of the industry, any company can create campaigns to utilize this platform to reach their targeted audience, sharing alluring imagery and creative captions.
There are many companies getting it right, using this platform to share their story, their background, and their vision. Take GE for example—yes the technology heritage brand. As the old saying goes, a picture is worth a thousand words, and what better way to tell your story than a thousand words at a time.
AWS Deloitte Genpact. Events Innovation Festival. Follow us:. By Justin Rezvani 3 minute Read. Influencers are key The most powerful marketing comes from friends, family, someone you follow, or someone you trust—we call these people influencers. When looking to strategize an Instagram influencer marketing campaign, remember the core things that are important: The audience.
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